er me directly. Do you trust me"Wang Ming was taken aback for a moment and then smiled sweetly. She held Su Cen's face in her hands and leaned forward to give him a gentle kiss on his forehead, lookin...Chapter Thirty-Nine My Career

Zhi immediately capitalized on this momentum, with the first issue of the campus consumption writing coming from Jiang Ming and Su Cen, as well as several graduates who had experience in university newspaper layout editing from Ren University's literature department and the Electronic Science and Technology University's computer science students.

In two offices under the luminous polish-streaked elm trees outside the Second Middle School of Chengdu, a group of graduates forming Pineapple Media published their first issue of the campus consumption magazine, beginning their first attempt to enter Chengdu universities in this manner. They were laying down the foundation for their battle.

On the day of the singer competition, three thousand magazines were circulated around the eight-thousand-acre Ren University campus.

This form of distribution with discount coupons from various merchants was quite novel to college students at present; even more surprising was finding that some pages in the magazine featured discounts for several nearby Chinese and Western restaurants, coffee shops, and Taiwanese leisure teahouses. This discovery made many students ecstatic, as such consumption discounts were undoubtedly a heartwarming move given how often campus gatherings would take place.

With perfect timing, location, and people's support, the surge in popularity of the campus consumption magazine was inevitable.

By the third day, all ten thousand copies expected to be distributed by Ren University had already been handed out. The Student Union received overwhelming praise for "doing practical things for students," while various instances occurred where students tried to get more magazines from the union just to collect a few discount coupons.

Pineapple Media was invigorated by their successful first battle, but they encountered delays in promoting the remaining ten thousand copies among the other dozens of universities in Chengdu. Given that information circulation wasn't as rapid back then, Pineapple's success with Ren University had relied on the advantage of being named after their campus. Other schools naturally harbored some doubts about this new venture.

However, almost all Pineapple Media personnel responsible for contacts knew this was a temporary situation.

Su Cen hoped that Lin Guangdun would be confident in having the city's campus consumption operations up and running by July to August. By then, the market would start showing an upward trend.

Su Cen had no clear understanding of stock market trends; from his later life experience, he only knew roughly when major financial crises occurred but wasn't aware of specific price increases. Therefore, relying on mutual funds and stocks to make a fortune seemed unlikely.

Thus, he continued carefully nurturing his own little garden, albeit currently weak in strength. Nonetheless, capital accumulation was ongoing continuously, and he didn't worry about higher-ups targeting this territory with destructive moves.

As the first issue of the campus consumption craze was beginning to heat up, in Room 27 Middle School's Pineapple Media office, hotlines were constantly ringing, and various catering, entertainment, leisure, and other merchants began to redeem their coupons. Clearly, they had noticed that their shop's popularity had increased significantly, with business improving by over thirty percent and still continuing to grow.

Their initial attitude of "not understanding it but willing to give it a try" had shifted to preparing for long-term cooperation plans with Pineapple Media’s campus consumption magazine.

In the editing room, Su Cen was submitting his draft design for the new issue's theme page. This issue included a feature on Shushan Stationery products. In Su Cen's view, he should make use of his resources; the campus consumption magazine could be an effective tool to help Shushan Stationery quickly expand its market and defeat competitors.

In this era, traditional stationery industries were still occupying the market in their conventional ways. Established brands like Deli, Haiwen, Mali, and Koya were still expanding through initial distribution methods. What Su Cen aimed to do was transform this pie into a rich cake, and he naturally hoped to get the largest share of it.

Connecting these two industries allowed for full resource integration. Su Cen began envisioning how to develop and utilize these resources. In the future, the campus consumption magazine would dominate throughout the province, and under this banner, he intended to fully leverage his potential energy.

The profits from Shushan Chain stores and Pineapple Media’s advertising revenue, apart from funding Dunhuang and Shushan Stationery Factory investments, left Su Cen with nearly 800,000 yuan in readily usable funds. He couldn’t help but think about the coffee shop outside his home.

Rongcheng was a leisure-oriented city where, as times progressed, people's appreciation for such activities had become increasingly sophisticated. Local coffee and relaxation cafes of this era were no less successful than Liangmuyuan, while in the future, there would be franchises everywhere, becoming an indelible mark of their time.

Having been reborn into this vast era, he should leave some kind of legacy.

Focusing on coffee leisure cafes with campus consumption magazine as a promotional base was a good idea. This approach likely would provide more advantages over other coffee shops.

Occasionally while sitting in Starbucks or places like Beneshi and Zen Coffee, Su Cen pondered that if he had such a chain of stores under his control, the cards he held would undoubtedly increase.

Naturally, for now, this idea was still in its conceptual planning phase. Of course, back when Dunhuang Shopping Mall was established in 1999, Su Cen specially set up an information department to build a dedicated website for Dunhuang. This method enhanced competitiveness, raised brand awareness and reputation.

In the early months of year 2000, the State Economic and Trade Commission (SETC), Ministry of Information Industry (MII), and Ministry of Science and Technology (MOST) jointly initiated and hosted a conference called "Enterprise Informatization Promotion Conference," attended by over a hundred key figures from state-owned enterprises and renowned domestic and international manufacturers. The heads of the three ministries expressed their commitment to advancing China's enterprise e-

commerce.

This marked the arrival of the fastest development period for the e-commerce era.

Su Cen's foresight provided Dunhuang Mall with the prerequisite conditions to catch up on this fast train, and Xiahai City specially reported about Dunhuang. The provincial television station also publicized the case study of Dunhuang Mall in response to national calls for action. Dunhuang Mall became one of the first outstanding cases among local enterprises achieving informatization excellence in Western Sichuan Province.

When Su Cen saw experts promoting enterprise informatization on TV, although he knew about the television interview beforehand as the owner behind the scenes, he was still very impressed by Dunhuang Mall's public relations capabilities. Upon asking about recent personnel changes, Su Cen learned that a high-achieving graduate from Fudan University named Ren Ying had been hired as deputy general manager in charge of enterprise promotion.

She is from Chengdu but studied in Shanghai. With the opportunity to further her studies abroad, she chose instead to return home under puzzled looks from everyone. She then took over Dunhuang Mall in Xiahai and was responsible for recent promotional activities on provincial television stations. Her capabilities are unmatched.

According to Wang Ming's account, Ren Ying graduated from Fudan University’s Department of Public Economics. During her studies, she was attracted by Newport, a fashionable island with rich cultural ambiance in the United States, and hoped to build a large community there. However, large-scale shopping malls were already established domestically and had fixed patterns where she could not inject her will or influence any changes. After seeing Dunhuang online, she thought about using it as a starting point for something.

Thus, a girl who has seen the繁華 in big cities and lost herself there chose to abandon the overseas environment and high salaries of large cities, coming instead to a small city with an insignificant company but harboring great ambitions. Many people considered Ren Ying's ideas as unrealistic daydreams.

But Su Cen knew that in this era when anything could start anew, these were dreams never extinguished. In life, one should do several things that others may consider absurd, only then can there be something to talk about with future generations such as "what your grandfather and grandmother did."

Under the promotion of Xiahai City TV Station and Sichuan Province TV Station, Dunhuang Mall was becoming increasingly well-known. More first-tier brands were requesting to入駐the mall, attracted by its relatively relaxed and open model.

Dunhuang Mall had already started preparations for entering Chengdu, the provincial capital. For a newly emerging shopping center to expand within a year was akin to performing miracles. However, Dunhuang Mall seemed poised to leverage favorable conditions early on and was completing a miracle, heading towards the golden age.

One after another, miracles would be created from their hands

"Creating miracles"

Su Cen would use this phrase to describe his career many years later, the career of a reborn individual.

That night, Su Cen received two secret calls from Tang Wu as if they were doing something illicit.

Su Cen didn't know the circumstances at Tang Wu's house yet, but he knew roughly that she had a phone in her閨房. They agreed on a time for her to call him when she got home and was about to sleep. When Su Cen heard Tang Wu whispering worriedly on the other end of the line, he couldn't help but smile.

"Final exams are coming up soon; make sure you study and don't stay up too late."

"How did you meet those people that day during the ball game" Su Cen thought Tang Wu must have heard about Zhang Xian and Zhuo Zhiyu earlier, as she was quite impressed by the time he brought such a group along. Though she usually kept quiet, she couldn't help but ask.

"Wang Weiwei introduced them, saying they were his friends. You know, I just wanted to give those guys a warning — when the tree wants to be still and the wind won't stop blowing, these people are here to calm down that wind for me." Su Cen replied, even though Zhang Xian and others didn't entirely approve of his actions. During the break times since then, their greetings on the road seemed somewhat perfunctory.

"Alright, remember to wear your school badge tomorrow morning."

Listening to Tang Wu asking about school issues and reminding him like this made Su Cen feel an inexplicable sense of closeness.

Lying in bed, he felt even closer to her.

After Tang Wu's lazy voice gradually faded away and they said "goodnight" to each other before hanging up the phone, the night outside remained calm with a sky full of stars. in the twilight, "me too. I wonder how far I'll get."Seize opportunities when they come; let us rush towards our destination.The total cost for opening the store and purchasing stock was nearly 800 t...