Chapter 86 Objective

ack crossed his arms, nodding coolly, “You have control of the company too. Of course I can let you handle these black boxes.”"Why is his proposal accepted but mine about historical review rejected Is...Chapter 86: Goal

At 9:40 PM, Su Can and Tang Wu sent Lin Luoran to the airport in a taxi at the school gate.

With this, Lin Luoran left Shanghai. It was likely that she would bring shocking news to Wang Weiwei who was in Beijing.

When she opened the door of the taxi to leave, Lin Luoran turned and smiled, saying, "The snacks on Nan Street are really good... They make me feel like I'm here every day with you guys going to school. Su Can, I believe in your future! It's been a short time since we last met, but now it seems like you're the most impressive among us. Everyone will continue to keep an eye on you. Do well and then our classmates from Xiaohai and Rongcheng will be proud to take you back with them. Miss Tang Wu and I are all riding or falling based on your success. Alright, my flight might be delayed so goodbye for now. If you miss me, just call me secretly when Tang Wu isn't around."

Su Can was at a loss as he didn't know how to respond.

After seeing Lin Luoran off, Su Can and Tang Wu returned to their dormitory area. Along the way, Tang Wu asked, "You took pictures of Zhan Hua's dinner for the magazine. How much impact will it have"

Tang Wu was very pleased that Su Can had dined with Shanghai financial figure Zhan Hua. There were indeed some students who acquired wealth and started businesses in university; there were quite a few Economics or Management students driving sports cars to attend lectures, most of whom had established their own enterprises while others came from families of entrepreneurs whose children often matured early and began establishing companies after high school graduation or during their college years. While some genuinely sought knowledge at the university, many merely obtained degrees without truly studying.

Tang Wu was not opposed to Su Can's dual focus on business and academics. Although showcasing his abilities at the Tang family banquet might make others keep silent about him and let Tang Wu and her parents marvel at another aspect of Su Can’s talents, she still worried that he would overly focus on the commercial field and social practice while neglecting theoretical learning at school.

Moreover, although Tang Wu felt like Su Can's current performance was like riding an airplane in terms of its rapid progress—still a bit unbelievable to her. After all, now he was actually managing a company, and even she could sense the weight on his shoulders. As someone still in his first year of university, would it be too much for him to bear these responsibilities

"Taking the photo shoot for Zhanhua's dinner has its advantages and disadvantages. Media influence is mutual, and negative news can also come along. Are you truly prepared" Tang Wu continued logically.

Su Cen said, "In 1995, the central government formulated the 'Suggestions on the National Economic and Social Development Target for 2010,' which mentioned that the economic system would transition from traditional planned economy to a socialist market economy. This marked the beginning of the market's influence on China's economy."

"In 1994, CCTV launched the 'King of Bidding' campaign in response to the booming demand for advertising. The winner of the title that year was Kongfu Yian Wine, whose slogan 'Drink Kongfu Yian wine and write articles under heaven' made this little-known company famous overnight; its sales reached unimaginable levels, with economic indicators placing it among the top three in China's liquor industry."

"Although many people say this is merely a gimmick to attract attention and炒作, there’s no doubt that it was an extremely successful advertising campaign. In the Chinese market, brand recognition equals productivity; once you have name recognition, relationships and other resources will源源不斷而來。這就是與媒體溝通交流的一種方式和藝術。做企業,隻有兼具專業態度和娛樂精神,才能最大限度地打造提升品牌效應。”

Tang Wu nodded as she recalled that a professor from Nanjing University’s economics department had used this case study in lectures and analysis sessions. "However, the liquor company faced problems afterward due to poor decision-making and reckless expansion, leading it into困境。不僅如此,接下來的白酒和VCD企業也都不好過。詹化的晚餐可以為雜誌造出勢來,但有了這些前車之鑒,真的就冇問題嗎?”

"Firstly, the CCTV 'King of Bidding' and Zhanhua's dinner are not comparable. Regardless of influence, scale, or investment amount, they're much smaller. The 'King of Bidding' targets the entire nation, whereas Zhanhua only pertains to the financial circles and fashion world in the Yangtze River Delta area, which aligns with our magazine’s clear positioning. Moreover, companies that won the CCTV 'King of Bidding' title often fell due to excessive enthusiasm and large investments during structural adjustments; exposure of unethical profit-making practices coupled with ineffective crisis management led to negative marketing consequences and eventual market淘汰。愛多VCD也恰逢行業由盛轉衰,行業發展背景與愛多的擴張形成了根本矛盾,在此情況下,愛多冇有囤積現金規避大規模投資,反而砸錢用儘力氣,最終後勁不足新力未生之際被市場和內部股東衝突反擊,一敗塗地。”

"In comparison, our magazine is relatively unique because it must generate momentum. After using this method to enter the Yangtze River Delta fashion circle, we will close ranks and improve internally, adjusting personnel structure and quality while learning from domestic and international best practices to achieve high-quality magazines. The experience of media industry development worldwide has proven that content supremacy is the ultimate rule; magazine operations centered around advertising eventually lead to a wrong path. As I said before, one must balance professionalism and entertainment spirit to maximize brand building."

Tang Wu nodded. Su Cen’s analysis was indeed well-founded.

"Su Cen, what exactly do you plan on doing in the future" Tang Wu stopped at the entrance of their dormitory complex, turning to face Su Cen. At this age, both were still freshmen; Tang Wu had just started learning her major but sometimes imagined her future. They were young and full of possibilities.

Su Cen established his own company. Although he might lack some of the先天advantages that students from wealthy backgrounds had, which were laid down by their predecessors, after successfully bidding for dinner with Zhan Hua, such successful advertising and marketing would無形中raise him to a higher level.

“Just now when we talked about the highest bidder, one can actually see some trends of private Chinese enterprises from previous CCTV bidders. These once glamorous top bidders faced various issues due to斷裂的資金鍊, aside from內部隱患that needed to be concealed, there were also外部環境之痛. It’s hard for them to apply for loans, go public, and issue bonds. The three major difficulties that困擾民營企業家are also one of the reasons why Chinese private enterprises struggle to grow壯大, in my view many promising private enterprises will夭折because of this, with融資困難being their biggest problem.

“This time when I bid on Zhan Hua’s dinner, I collaborated with some businessmen who deal in民間資本with high-interest nature privately. Through these businessmen, I got to瞭解some aspects of民間資本. Many private entrepreneurs need to revitalize their businesses but cannot get loans from banks, so they generally have no choice but to take risks and rely on民間資本to operate their own business. This inherently carries風險一方麵民間資本缺乏規範的高利貸的風險,另一方麵資金缺乏有效金融機構的監督管理而導致的資金運營風險。

Su Cen smiled and continued, "In 1998, two penniless students went toSun公司的共同創始人貝托爾斯海姆講述他們的創業夢想. After a long talk, the old man didn't quite understand them, but he was touched by their enthusiasm and dreams, telling them: I don’t understand your business model, here’s a check for you, come back in half a year and tell me what you’re doing. Thanks to this $100,000 check, these two people gradually built today’s穀歌, while貝托爾斯海姆的二十萬美元後來演變成近三億美元。

Tang Wu was slightly taken aback, "Your意思是天使投資"

If venture capital is in the upper layers of the investment pyramid, angel investments are潛遊狀態at a lower level. Compared to venture capital which is少數的,angel investment is大多數的。For Su Cen, this is his ideal model.

Su Cen found a bench to sit on and patted the space beside him; Tang Wu sat down, her long eyelashes fluttering as she looked at Su Cen.

"Entrepreneurs need angel investment to推動,especially with the upcoming unparalleled創業潮in China. The first wave of internet newbies such as亞信、新浪、拙狐were represented by天使投資around 2000 years ago. 查上市公司年報可以看到第一批在ndaq上市後套現的創業者、高管們, most are now doing angel investments. I also hope to start from here."

From the future’s易查,迅雷,風行,奇虎網等這些興起的互聯網四大行業, one can find a group of star天使投資人身影 if observed closely with a magnifying glass. For Su Cen, as someone who lacks an era, now is最適合他的應該是天使投資, walking this road to扶植一些因為缺乏資金支援而夭折的企業,打造一係列天使投資帝國,造就一批中國的新興創業者, would be很有意義的事情.

In the end, for a rebirthed individual to maximize their use of reborn resources and intervene in various industries, the most likely way would be through financial intervention.

Money is the circulating blood of an enterprise. To infuse all enterprises with the blood of Su Shi should also be quite thrilling.

After thinking about it, Su Cen smiled at Tang Wu and said, "It's still early to reach this goal; I need my wife's precious support."

Tang Wu smiled slightly. It seemed she didn't delve deeper into Su Cen’s presumptuous use of the term “wife.” She asked, "What do you mean"

"With such great grades and consistent excellence as my wife has always had, I estimate there will be quite a few people vying for her. There's no other way but to hide you away in golden chambers. I can't bear the thought of you serving others and leading their economic prosperity. With your involvement, what was that phrase again We complement each other perfectly; our combined efforts are unstoppable."

Tang Wu’s cheeks turned slightly red. She was defeated by Su Cen's bold statement once more. She lightly hit him and allowed his restless hand to grab hers as they returned to the dorm building, only to see a guy with a guitar preparing to sing downstairs. Seeing Tang Wu and then Su Cen holding her hand, he retreated directly.

Zhan Hua’s personal auction dinner event in Shanghai stirred up quite a commotion afterwards, becoming a hot topic of discussion among industry insiders and on the streets.

The atmosphere at Nan University was intense. Apart from external commercial magazines and newspapers, Su Cen, who had recently been gradually entering teachers' sights due to his overly "prominent" status, dared not be too distracted. Not wanting to become a typical first-year student with failing grades, he began studying diligently but hadn't yet felt the intensity of what was happening outside.

Su Cen didn’t go to Starbucks and wasn’t in such a romantic mood with Tang Wu yet. However, if he were to visit the commercial center below Starbucks restaurant in Building D, he would see white-collar workers who often took their midday breaks there holding Starbucks cups and flipping through magazines, discussing this very event. him. Back then, I also said that Wang Weiwei wasn’t being considerate enough. But all Wang Weiwei did was tell me to get along well with him. Indeed, there are some things you can’t express in words....