was the first time Chen Lingshan had ever decided to say such words to a man. Yet, this guy seemed oblivious to her intentions, making her feel resentful.Thinking about Su Cen's coldness towards her...Volume 3: Go to That Faraway Place Chapter 97 Social Interaction
Fan Zhiling's personal attitude is indeed inconsistent, and he knows very well how to adapt his stance according to the situation. The offer Renxinba gave was indeed tempting; a front cover ad for 210 thousand per month, with a contract running until next March, which price already matches that of a spread-page advertisement position. There were several companies interested in this front cover ad position, but their offers ranged from 170 to 180 thousand yuan. Fan Zhiling offered three thousand more than the highest bid, and he took a low-key approach this time. I think it's worth meeting with him, Lín Guǎngdǒng said in the car to Sū Càn.
The ad positions of magazines include back cover, inside pages, front covers, second page, third page, even copyright pages, first spread-page ads, 4-sheet posters, etc. For some major influential magazines with a large circulation, they even have three-dimensional pages and additional printed pages to fill in the advertisement sections, maximizing every inch of space within the magazine. This is because these flat spaces can be truly converted into actual profits, which holds extremely high value.
Before this, when Sū Càn approached Fan Zhiling and others during the early stages of the magazine, he hoped to offer them the most favorable price for a large ad space. However, things have changed in just two issues; now "Fashion Culture" cannot be compared with its previous state.
Now if Su Can and Lin Guangdong were to sell these ad spaces at a low price, it would truly be squandering money like a spendthrift. Each of these ad positions is worth quite a lot.
The magazine's current seventeen ad positions range in cost from 30 thousand to 250 thousand yuan each. The few ad positions that the planning department currently holds tightly are already seeing companies bidding on them competitively. Su Can estimated preliminarily that if these ad spaces were fully utilized, they could generate an advertising revenue of around 1.8 million yuan per month.
Previously, he had invested nearly five million yuan to build momentum for the magazine; under normal circumstances, by next March, the magazine would be able to recoup its costs and start generating profits.
During this process, the development of the magazine has been rapid.
"We can talk with Fan Zhiling about the price. Since he bet against us last time, it doesn't seem right not to extract more money from him now. These are opportunity costs and also part of our magazine's expenses; therefore, they should be included in our calculations. He needs to pay a bit higher," Su Can said smilingly.
Lin Guangdong felt that Su Can was calculating this very precisely. Originally someone with extensive experience in public relations in business settings like Lin Guangdong wouldn't mind much, but he worried about Su Can's youth and immaturity; he feared that Su Can might let personal preferences affect his business dealings. But seeing the current situation, although Su Can had personal grievances against those who offended him, he wasn’t just going to turn a blind eye; rather, he was prepared to extract some blood from them through sharp negotiations—a level of sophistication not typical for someone of his age.
Fan Zhilian probably knows by now that he has reason to weep.
However, Lin Guangdong truly admires him and feels at ease about it. As the magazine society Bolo Media grows larger, although everything is handled by Lin, it is closely related to Su Chen's role as the unseen boss behind the scenes. Su Chen's age means that he is entering a stage of common sense maturity where there could be significant changes.
During their drinking sessions in Shanghai recently while on a business trip with Zhao Mingnong and others, they had such concerns. Although Su Chen has insightful knowledge and foresight, the fact remains that he is too young.
The road ahead of him will be long. Who can guarantee that he won't change his views and opinions because of something that happens at school or during the transition into society As a first-year university student in his early twenties and as someone just legally considered an adult, his ideological foundation is actually not solid enough to resist being shaken by external influences.
But now Lin Guangdong sees that Su Chen does not only have foresight far beyond his age but also has a maturity beyond his years. Everything centered on self-interest: this is something ruthless businessmen and somewhat gloomy politicians would do.
The car stopped at Wei'an International, where Su Chen and Lin Guangdong got out to enter the clubhouse. The first time he came here was for Zhan Hua's auction; now returning after that event, it seems like only yesterday since his purchase of a lot at Zhan Hua’s auction made headlines.
The dinner party hosted by the Tang and Mu families; driving up in a Bentley when school resumed in September – all these unexpected events were the starting point for him to step into an extraordinary life path.
Su Chen feels that he is like an eagle but not yet matured, at most just having recently left his fledgling stage. Leaving Xiahai and Rongcheng behind, as part of his academic journey in this economic center of China, he has spread his wings to float lightly through the wind coming from the sea coast ahead. His path lies on that vast fertile land where he will make great strides.
Will anyone recognize him, Su Chen, outside Nan University’s ivory tower Will he rise up from this concrete jungle with its strict hierarchical structure Fan Zhilian personally welcomed them with a smile and said, "Ah, Mr. Su, we haven't seen each other in a long time. We met by chance at the restaurant last time; that was very coincidental. If not for the dinner table, I would definitely have to have had a drink with you."
Fan Zhilian handled himself wisely, knowing that sometimes when he's in a weaker position, what needs humility isn't his lowered posture like in some TV dramas but rather his tone and attitude.
Similarly, his perception of Su Can should be that he is a young and ambitious person from a good family background who wants to showcase himself in front of the family.
Because of his youth and achievements, Fan Ziliang analyzes that such a person as Su Can would likely resent any attitude towards him as an elder to a junior, regardless of whether it's friendly or caring. What he needs is recognition and self-fulfillment.
Therefore, although speaking to Su Can on equal terms makes Fan Ziliang feel awkward since the other person is two generations younger than him, he suppresses his discomfort in business dealings, showing no hint of it externally.
Fan Ziliang seems to have backfired with his cleverness. Su Can is used to playing down his abilities and being underestimated due to his age, which allows him to gain advantages from this. Now, Fan Ziliang’s attitude of treating Su Can as an equal or even slightly elevating himself feels very unfamiliar.
Su Can wants to tell the guy, “You might want to stop pretending; it's tiring for both of us.” But he holds back.
The private room in the club not only has card tables but also a tea lounge set up like a villa. Upon entering, Fan Ziliang introduces everyone: "Ladies and gentlemen, this is General Manager Su Can. Although young, he's as fierce as a tiger. This magazine, 'Fashion Culture,' belongs to his company, and the gentleman next to him is the general manager of the magazine, Lin Guangdong."
"So you're the chairman of 'Fashion Culture.' Indeed talented at such a young age,"
"General Manager Su, General Manager Lin, it's an honor to meet both of you."
"General Manager Su, we’re not meeting for the first time, are we I was a witness when you bet with General Manager Fan. Just now, he admitted defeat. Please be lenient."
Everyone laughs and interacts with them. Su Can shakes hands and smiles with Lin Guangdong and those who greet them, then sits down on the sofa. Both of them exchange glances, understanding that the current fussiness might be somewhat staged. In reality, it's not as exaggerated as it seems; only those sitting quietly observing and nodding to acknowledge them seem relatively normal. However, these are all seasoned players at such social events, probably having discussed this thoroughly with Fan Ziliang beforehand.
After sitting down, people occasionally approached Lin Guangdong and Su Cen to chat about business issues. Fan Zhiliang sat with them but didn’t bring up the advertising contract matter, nor did Su Cen feel anxious about it. Watching Fan Zhiliang chatting and drinking tea with great spirits, he picked up his covered bowl of tea and sipped slowly, looking very composed despite being young; there was an aura that made him seem almost unfathomable.
No one spoke, no one initiated the conversation.
The current issue was that Fan Zhiliang wanted to obtain the advertising contract at the smallest cost possible, while Su Cen aimed for more money. If either side brought up the advertising contract matter prematurely, they would be at a disadvantage in subsequent negotiations.
This wasn’t dealing with governmental bodies or one party holding the other’s throat and forcing them into submission; it was a psychological battle in business that involved significant interests.
Fan Zhiliang was being meticulous now, but this wasn’t the time for Su Cen to be magnanimous. There were still many advertisers waiting to see how Fan Zhiliang and Su Cen would resolve their issues, making it difficult for Su Cen to handle things gracefully; how Su Cen treated this advertiser who had once set a hurdle in front of them was a problem.
Being too soft meant that his market department would face strong pressure from many advertisers, making it hard to deal with.
Being too rigid gave the impression of being unreasonable and could shake the confidence of advertising investors in this new magazine.
This was tricky. Fan Zhiliang had a firm grip on Su Cen’s psychology.
Seeing that time was running out, Fan Zhiliang made a phone call; soon after, there were quiet knocks at the door.
The door opened and a group of beautifully dressed young women entered, causing a stir. The woman who had brought them in, a thirty-something lady, was familiar to everyone present. She smiled and said, "Our beauties have arrived! Have fun today; later on, Mr. Zhang from Noah Properties will be coming over. He’s been itching for this all morning and wants to play cards with some old friends."he had grown accustomed to Lynn Luo's sharp wit over time, his mood inexplicably fell. Perhaps if he were ever in the position of those male students becoming the target of Lynn Luo’s provocations, he...